Strategy & Solutions
HT.Con is the single technology partner small and medium-sized businesses rely on for guaranteed, measurable business results. We coordinate strategy, delivery and operations — so you deal with one trusted team, one contract, and one predictable path to growth.
- Why Choose HT.Con: The SMB Single-Partner Advantage
- Digital Strategy Development
- Website Optimization
- Online Marketing and Advertising
- Analytics and Performance Tracking
At HT.Con we focus on what matters most for small and medium-sized businesses: clarity, responsibility, and measurable results. Instead of juggling multiple vendors, you get a single partner and access point that coordinates every step — planning, delivery, and ongoing operations — and takes ownership for the outcomes we agree on.
We build a concise success plan with clear KPIs before any work begins. If milestones in that plan are not met, we commit to remediate at no additional charge until the agreed outcomes are achieved. That is our guarantee to you: one partner, one plan, predictable business value.
Why Choose HT.Con: The SMB Single-Partner Advantage
- Single point of contact — one team coordinates strategy, development and operations so you avoid vendor fragmentation.
- End-to-end ownership — we perform core work ourselves and manage any specialist partners on your behalf.
- SMB-tailored delivery — packages, timelines and pricing designed for constrained budgets and fast time-to-value.
- Measurable guarantees — success plans with KPIs; we remediate at no extra cost if we miss agreed milestones.
- Transparent pricing and prioritization — work that drives business outcomes, not just technical activity.
Digital Strategy Development
Our strategy work is tailored for resource-constrained organisations. We rapidly align on business goals and convert them into a prioritized roadmap focused on revenue, retention or operational efficiency — whichever matters most to you. As your single partner, we:
- Conduct a focused business & technology audit
- Define measurable KPIs and a phased roadmap
- Manage implementation and vendors end-to-end
Guarantee: We will deliver a prioritized roadmap with target KPIs within 30 days of engagement and an implementation plan you can act on. If we miss the delivery milestone, we will provide a complimentary strategic review and uplift session.
Website Optimization
Your website should convert and support operations — not be a cost centre. For SMBs we deliver fast, secure, and conversion-focused sites with an emphasis on speed, accessibility and measurable uplift. As the single partner we handle:
- UX and conversion audits
- Performance tuning and mobile optimisation
- SEO basics implemented and monitored
- Rapid iteration and A/B testing to improve KPIs
Guarantee: We commit to an agreed uplift target (visits → leads or conversion rate) tracked over the agreed period. If the agreed uplift is not met, HT.Con will execute an agreed remediation plan at no extra hourly cost.
Online Marketing and Advertising
We design outcome-driven campaigns optimized for limited budgets. HT.Con acts as your marketing operations hub — strategy, creative direction, campaign execution and reporting are coordinated through your account team. Services include:
- Paid media strategy and campaign management (PPC)
- Content strategy aligned to conversion goals
- Organic growth via targeted SEO and social activity
- Ongoing optimisation tied to conversion and cost-per-acquisition targets
Guarantee: Campaigns are tied to measurable targets defined in your success plan. If agreed CPA or lead targets are not reached, we will extend optimisation cycles at no additional management fee until targets are met.
Analytics and Performance Tracking
Small teams need clear answers fast. We implement practical analytics and reporting that surface the insights you need to make decisions. As your single partner we deliver:
- KPI definition and measurement framework
- Tagging, analytics and dashboard setup
- Regular reporting and prioritized recommendations
- Data-driven prioritization of work that impacts business KPIs
Guarantee: We will deliver a functioning dashboard and reporting cadence within the agreed onboarding period. If key metrics or tracking gaps persist, HT.Con will prioritize fixes free of charge until tracking is complete.
Partner with HT.Con for a simpler path to growth: one partner, accountable delivery, and guaranteed alignment to business outcomes. Contact us to define your success plan and let HT.Con coordinate the work — and the results.